• You will have received concrete advice on which social media platform provides the best return for your business or organisation
• You will have the confidence to implement a structured social media marketing strategy for your business or organisation
• You will understand how to measure your social media marketing to ensure success

Learn which social media tools are best for connecting your business or organisation with potential customers, time saving tips and techniques for getting started and in-depth case studies of businesses getting it right.

The ubiquity of high speed internet access means that your customers are probably talking about you online, to anyone who will listen!

Learn how to use free online tools to monitor the online reputation of your business or organisation and present a human and personable face to new and existing customers, before a PR crisis takes place.

About the Introduction to Social Media for Media Professionals Course

The Introduction to Social Media for Media Professionals course builds on Real Fresh TV’s success with the UK’s longest running 'social media for beginners' course: the Social Media Starter Course.

Like the Social Media Starter Course which trains marketing professionals in using social media to grow and market a business, the Introduction to Social Media for Media Professionals course combines practical training in creating content using social technologies with a solid introduction to the techniques necessary for creating mutually beneficial connections with consumers online using social media.

To learn more about the course, see the overview.

After attending the Introduction to Social Media for Media Professionals Course you will:

• Know how to strategically connect new customers with your media business or brand using LinkedIn, Twitter and Facebook
• Know how to use a combination of social media metrics to calculate your Return On Investment (ROI) from Social Media
• Know how to use free social media tools to monitor the online reputation of your media business or brand

Some interaction with a web panel is integrated within the delivery of the course with attendees sharing social media content with a digital panel of experienced social media enthusiasts using Twitter.

You will come away with a clear understanding of how to develop multi-platform media projects that engage consumers using social technologies like blogs, Twitter, Facebook, YouTube, Flickr etc.

The Introduction to Social Media for Media Professionals course concludes with an introduction to the rigours and demands of creating content for multiple platforms.

How will this help solve my marketing problem?

The Introduction to Social Media for Media Professionals course has been developed with a strong emphasis on practical problem-solving skills.

Alongside an interactive presentation and Q&A session, we devote a substantial section of the course to putting together a social media strategy for a real-life media project.

Please bring along a media project or issue you would like addressed. 

What will you learn on the Introduction to Social Media for Media Professionals course?

• Practical actionable steps for putting social media into the heart of your media projects.
• How to develop a social media strategy that can be integrated into a traditional broadcast media project.
• Demonstrable benefits of using social media to market to consumers complete with UK-specific case studies and examples.

The Venue

The Introduction to Social Media for Media Professionals course takes place at Manchester's multi-million pound technology and enterprise centre, One Central Park, located just two miles from Manchester city centre.  The course is delivered in a small, intimate classroom environment with no more than fourteen attending ensuring you have one-to-one contact with the course leader.  Lunch and refreshments are provided.

How Do I Benefit?

You may need to make a case for using social media in your work place.  What better way than by pointing to case studies of successful social media campaigns run by well-known brands?

We demonstrate the benefits of using social media complete with UK-specific brand case studies and examples.  

You may need to use social media to raise awareness of your business and engage with potential customers of your products and services.

We show you how previous attendees have used techniques learnt on the course to grow their customer base on key social networking sites and successfully sell products and services.

We also show you how to develop a social media strategy that can be integrated into a traditional marketing campaign.

Who Should Attend

Freelancers and professionals in the TV, radio, games or digital industry who need to develop skills in engaging with an online audience using social media.

Testimonials about the Social Media Starter Course

"I enjoyed the course and discussions and came away with good ideas and plenty of action points."  Richard Wilkinson, Media Wow

"With a few clear examples people seemed to understand how it applied to their own enterprises."  Peter Hartey, Poetic Republic

Who is the course leader?

Chi-chi Ekweozor is a gifted communicator with 5+ years experience in creating original content for the web. 

Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as Arts Council England and T-Mobile on how to create and execute effective social media campaigns.

Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a talent for presenting digital marketing concepts in clear, everyday language.

She was short listed for a 4Talent 2008 Multi-Platform Award.  The 4Talent Awards, sponsored by Channel 4, spotlight 20 highly creative individuals under the age of 30 who are tipped for the top in TV and new media.

Her widely read social media and multi-platform marketing blog is at www.realfresh.tv.  She twitters at twitter.com/realfreshtv.

She also organises the monthly Social Media Surgery in Manchester, part of the city's influential Social Media Cafe network.

Social Media Surgery events are informal, free-to-attend, evening business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the audience.

One Central Park
Northampton Road
M40 5BP Manchester
United Kingdom

Tuesday, April 27, 2010 from 9:30 AM to 12:30 PM (GMT)

Real Fresh TV

Real Fresh TV is social media training and implementation consultancy based in Manchester. 

We develop and deliver industry-leading social media marketing training courses that train owner managers in using social media platforms like blogs, Facebook, Twitter and LinkedIn strategically to grow and market their businesses.

All Real Fresh TV’s training courses are recognised by the Chartered Institute of Public Relations (CIPR) and count towards achieving Chartered Practitioner status. 

Each course contributes credits to the CIPR’s Chartered Continuous Professional Development (CPD) scheme.

We also provide managed corporate social media marketing services and have worked with clients as varied as T-Mobile, Arts Council England and PUMA.